Highmark Launches Healthcare Visa Gift Card
Highmark has launched the Healthcare Visa Gift Card - saying "the card provides an easy way for consumers and recipients to cover out-of-pocket expenses related to maintaining personal health and wellness."
This first-of-its kind Healthcare Gift Card can be used for a variety of purchases, including co-pays for doctor visits, prescriptions, vision care, dental care, health club memberships and elective procedures. The use of the card is limited to health and wellness merchants where Visa debit cards are accepted.
"For more than 75 years, Highmark has been committed to providing innovative programs that address a spectrum of healthcare needs," said Kenneth R. Melani, M.D., president and chief executive officer of Highmark. "The Healthcare Visa Gift Card is yet another innovation that will help a broad range of consumers."
The Healthcare Gift Card gives consumers a convenient means to pay for health-related, out-of-pocket expenses – for themselves and for others. It also provides parents and primary caregivers a new way to ensure loved ones have the funds to cover trips to the doctor, dentist, buy new eyeglasses and take care of healthcare expenses whenever they arise.
Launching Nov. 1, 2007, the card is available for purchase online at the Healthcare Gift Card website, www.givewell.com or by phone at 877-850-3774. Cards can be purchased in any full dollar amount, ranging from $25 to $5,000.
The Healthcare Gift Card can be used regardless of a person's health insurance coverage and gives consumers a secure, convenient alternative for handling health and wellness expenses.
"We think the Healthcare Gift Card has great potential," said Dr. Melani. "We are very excited about the card and the fact that we are the first in the nation to develop and introduce a product like this."
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