Digital Insight's Online Banking Platform Serves Over 8 Million Consumers
Digital Insight has announced that "more than 60 leading financial institutions have selected Digital Insight’s consumer Internet Banking solution since the online banking company was acquired by Intuit in February 2007. In addition, more than 8 million people, or approximately 10 percent of all online banking users in the United States, actively use Digital Insight’s consumer solution through its nearly 1,800 financial institution clients."
“We continue to develop strong relationships with clients because we provide innovative capabilities from a proven on-demand platform that helps financial institutions attract, retain and delight customers,” said Sasan Goodarzi, president of Digital Insight. “The combined magic of Digital Insight and Intuit will be used to deliver next generation solutions that fundamentally change the face of online banking.”
By listening to and watching its customers at work, Digital Insight obtains a wealth of knowledge and understanding that it incorporates into solution development. This unique “customer-driven innovation” approach, long embraced by Intuit, helps ensure solutions are designed to be powerful, simple to use and to delight users.
Capitalizing on this customer knowledge, Digital Insight is developing a new generation of online banking solutions that will help financial institutions become a consumer’s primary hub for online financial management. Through more than 40 studies into the financial management behavior of consumers and small businesses, Digital Insight has identified new ways for financial institutions to serve the untapped market segment of “small and simple” businesses. This includes the 22 million personal or micro-businesses in the United States that have simple online financial management needs and are hidden within the online retail channel of most financial institutions.
Goodarzi says there’s more to come, and financial institutions are enthusiastic.
“As a credit union we concentrate on providing superior personalized service to our members — service that is based on strong relationships,” said Stephen B. White, vice president of technology at the Redstone Federal Credit Union. “Digital Insight was the clear choice for us because it is a proven online banking provider that could help us bring innovative capabilities to our membership and identify new ways to deliver value through the online banking channel without taxing our internal staff.”
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