ClairMail and mFoundry have announced a strategic partnership to offer "the industry’s most comprehensive mobile banking service that includes the “triple play” of mobile user interfaces – messaging (SMS and email), mobile web and client applications."
Last month, BB&T Corporation was announced as the first bank customer to sign up for mobile banking services through this strategic alliance. The joint solution offers speed to market, flexibility and customization, making it appealing to both financial institutions of all sizes and to leading technology providers.
“Today’s agreement underscores our belief that banks need to offer a number of mobile banking options to their customers,” said Drew Sievers, CEO of mFoundry. “ClairMail’s messaging, mobile web and unique 2-way capabilities combined with mFoundry’s feature-rich Spotlight mBanking application will give banks an easy solution that addresses all mobile banking formats.”
The companies will co-market and sell an enhanced, combined solution which integrates the ClairMail System’s mobile banking and payments platform and applications with mFoundry’s Spotlight client-based application – delivering with a single implementation all three user interface types available for mobile banking, commerce and payments. The ClairMail platform also provides the integration, management and 2-way functionality to extend the capabilities of all three modalities, including the mFoundry application.
Additionally, the ClairMail platform’s alerting engine can integrate with a bank’s core systems to enable user-defined 2-way actionable alerts. Bank customers will be empowered to set preferences for the type (e.g. low or zero balance, overdraft or cleared check alerts), frequency (e.g. automatically receive balances at the end of the day or week) and threshold (e.g. alerts when withdrawals or deposits exceed a specified amount) of alerts, and receive them in real-time. Given the 2-way nature of actionable alerts, bank customers will be able to resolve issues using their mobile phone, such as to transfer funds in response to a low balance alert.
“mFoundry’s industry-acclaimed mBanking application has been selected by leading banks and wireless operators around the globe for its rich functionality, strong security and easy distribution and maintenance,” said Joseph Salesky, CEO of ClairMail. “By bringing it together with the ClairMail System, we are providing banks of all sizes with the most comprehensive mobile banking solution in the market today.”
The ClairMail/mFoundry solution empowers financial institutions to provide their customers with a complete suite of 2-way mobile banking and payments services – including actionable alerts, account balances, fund transfers, transaction history, bill presentment and payment, ATM/branch locators and no-hold customer service. To appeal to the most consumers and accelerate customer adoption, these features are available across the “triple play” of mobile user interface types.