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SPICED Card Applet from Welcome Enables 1:1 Marketing at POS

Tags » Contactless Payments, Merchants » Comments (0)

Aneace Haddad blogs about Welcome's SPICED card applet that enables contactless cards (and mobile devices with embedded contactless payment functionality) to interact with merchant acceptance devices to generate unique 1:1 consumer marketing messages at POS. All Visa payWave contactless cards in Asia will soon be equipped with this new applet.

Posted: Oct 11, 2007 04:17 AM Pacific | Permalink | |

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