Mobile Payments Enabling Impulse Buys
In an article titled 'At Starbucks, Songs of Instant Gratification', Matt Richtel writes for the New York Times about today's launch in some Starbucks stores of the in-store music purchase option for customer's listening to their Apple iPhones or iPod touch devices. Richtel says the service is an example of what businesses are doing to "enhance the impulse buy so consumers can purchase their temptations whenever they want, wherever they are, before the urge passes."
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