Mobile Payment Forum - Mobile Marketing Task Force

Serving as Chair of the new Task Force is Andy Germano, director of Wireless Markets for AuthenTec. Mr. Germano leads the business development, marketing, sales support and program management functions for AuthenTec’s wireless business by working with the world’s leading mobile handset and device manufacturers to incorporate biometric fingerprint sensors and software applications into their products.

First on the agenda for The Mobile Marketing Task Force is a market awareness campaign designed to educate consumers about the available service offerings, security, ease of use and other benefits of m-commerce. The campaign will leverage the use of public relations, marketing literature and joint advertising programs.

"Increasingly, consumers worldwide are using mobile payments to buy transit and sporting event tickets, purchase products from vending machines, and gain easy entrance to the cinema," said Mr. Germano. "By educating consumers about the convenience, security and simplicity of using their mobile devices to make payments, the Mobile Marketing Task Force will fuel greater demand for mobile payments. At the same time, the Task Force will communicate to service providers and supporting organizations the tremendous growth potential of this exciting payment technology."

The Mobile Marketing Task Force plans to reach out to current and prospective service providers and supporting organizations through the establishment of an m-commerce Informational Resource Center. The purpose of the Center is to provide information including market data, research results and competitive intelligence and analysis to prospective service providers, handset manufacturers, financial institutions, payment companies and other interested organizations.