Mobile Payments: Strategies & Markets, 2007-2011
Juniper Research has announced a new report titled "Mobile Payments: Strategies & Markets, 2007-2011". The report provides "detailed market sizing, forecasts until 2011, player analysis and positioning strategies."
The user demand for convenient and intelligent ways in which to make payments for goods and services using a mobile phone is creating exciting opportunities for those organisations that are part of the mobile payment ecosystem.
Mobile Payments provides a thorough assessment of this potential, with practical data for eight regions on revenue trends as well as five year projections on usage and key total revenues. It estimates the growth of the total number of mobile phone users who will make mobile payments as well as forecasting the amount of mPayment traffic per year; while illuminating answers to pertinent questions such as:
- What is the current and future market size for mobile payments?
What is the strategic approach for operators, vendors, credit card companies and new entrants? - What is NFC? Is it a key technology for enabling mobile payments and will there be an adequate supply of compatible handsets?
- What strategy will new entrants need to adopt in order to establish themselves in this ultra-competitive mark et?
- What are the compelling market drivers for mobile payments?
- Which current mPayment solutions have proved successful? Why?
- How will the retailer benefit from mobile payments?
- Who will be the winners and losers in the mPayment market?
Stumble It!
Add your comment... (note that all comments are reviewed before they're published)