Merchants Willing to Pay for Increased Sales
In a post titled "Merchants will pay 7-9% for a full payment service which delivers sales vs. 2% interchange for payment alone", Aneace Haddad blogs about last week's Welcome 2007 User Summit in Dubai where "several banks gave presentations which showed how they were achieving impressive results by enveloping the payment transaction within an overall service that solves real problems for merchants (like identifying and attracting infrequent customers and encouraging them to spend more, which is a really big problem)."
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