ID Analytics Introduces ID Score-Revenue for Thin File Consumers

By delivering the unique visibility required to identify profitable customers, ID Score-Revenue enables companies to grow by capturing new revenue opportunities.

ID Score-Revenue uniquely provides the ability to pinpoint desirable customers who may lack credit histories for a variety of valid reasons. By combining advanced analytics with the breadth and depth of information in ID Analytics' proprietary ID Network(R), ID Score-Revenue allows lenders to efficiently make more informed decisions and build relationships with new customers.

"A comprehensive thin file scoring strategy requires the ability to distinguish between high-risk fictitious identities and low-risk customers that lack credit histories for a variety of legitimate reasons," said Avivah Litan, VP Distinguished Analyst for Gartner. "Companies are missing growth opportunities if they draw a correlation between individuals with thin or non-existent credit histories and individuals with high-risk credit histories."

Using proprietary advanced analytics and the ID Network, ID Score-Revenue helps to expand marketing strategies. Emerging market segments, such as young professionals, are often comprised of individuals with thin or non-existent credit histories. Leading companies can gain a competitive advantage by identifying profitable customers at a point in time when their competitors view these same individuals as high risk.

"Companies are looking for new ways to grow, but are unsure how to focus marketing resources on consumers that have not yet established a credit history," said Larry McIntosh, chief marketing officer for ID Analytics. "Our research has demonstrated that as many as 25 percent of these individuals can become profitable customers. Without the visibility provided by ID Score-Revenue, companies are turning them away."

For more information on ID Score-Revenue, visit http://www.idanalytics.com/solutions/revenue.html.