An Update on Google Checkout
Earlier this month, during its review of quarterly financial results, Google's management was asked about the progress of Google Checkout. Jonathan Rosenberg responded:
"I think the real story that is important there is that many of the advertisers that we are working with, such as Jockey, are reporting much, much higher click-through rates. They achieved as much as 60% higher with Checkout and they decreased the cost-per-click by over 31% with Google AdWords and Google Checkout. So we are seeing much more significant volumes in terms of some of these advertisers and the performance with the advertisers."
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