American Express Launches Customized Gift Card for Businesses
American Express has introduced "a new line of Customizable Gift Cards to enable large companies and small businesses alike to send special messages to valued employees, clients, and customers." The cards can be ordered online in quantities of 1 to 1,400 cards, up to $35,000, at http://www.americanexpress.com/gift.
Designed to cater to employers and businesses of all sizes who want a gift card they can personalize to their company or to a particular rewards, incentive, or consumer promotion occasion, the custom gift card can be embossed on the front with a short message, up to 21 characters, such as “Congratulations,” “Good Job,” “We Reached Our Target,” or “Happy Holidays.”
The Customizable Gift Card, available just in time for year-end business rewards and gifting, comes with special offers and discounts from participating retailers to provide recipients with value greater than the face value of the card.
“We are committed to offering a line of products that give our customers flexibility and choice,” said Stefan Happ, vice president and general manager, American Express Gift Cards. “The American Express® Customizable Gift Card is aimed at businesses who want to make a statement with a gift card.”
The new custom gift card is available in denominations of $25, $50, $100, $200 and $500, and can be redeemed at U.S. retailers and restaurants that accept the American Express Card.
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