The Business Case for Mobile Banking
Is there a positive business case for bankers to spend money on enabling mobile banking services for their customers? In an article titled 'Mobile Banking: Where's the Business Case?", Karen Epper Hoffman writes for BAI's Banking Strategies magazine about the question. A sidebar discusses one of the key cost drivers for bankers - whether to take a web browser-based approach to mobile banking or the "on deck" rich application approach that involves having to work with the wireless operators. Jim Bruene says the business case question really doesn't matter - writing that "banks have no choice in the mobile matter."
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