Discover Gift Cards Now For Sale at Malls
Discover Financial Services has announced that its Discover Gift Cards will now be available at various General Growth Properties mall locations nationwide. Discover says "this agreement will mark the first time Discover Gift Cards are available in retail locations and able to be purchased by non-Discover cardmembers."
“We now can provide more relevant offerings to consumers, whether they’re interested in purchasing a mall gift card or one that can be used anywhere Discover Network Cards are accepted,” said Dana Traci, Vice President of Prepaid & Partner Marketing for Discover Card. “General Growth Properties and merchants will also benefit from the partnership, as we communicate the program to our more than 50 million cardmembers nationwide.”
This partnership is part of the Discover Card mall sponsorship that conducts promotions throughout the year at select GGP properties. Together, the programs represent an integrated marketing partnership intended to help drive purchasing and customer loyalty.
“We’re excited to take our relationship with Discover Card to the next level. Mall customers now have a choice when it comes to selecting the gift card that best fits their needs,” said Wally Brewster, Senior Vice President of Marketing and Communications, General Growth Properties.
A complete list of the locations where Discover Gift Cards are available can be found by clicking on the following link: http://www2.discovercard.com/shopcenter/giftcardmalls.shtml
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