NCR Partners with MShift for Mobile Banking

NCR’s decision to offer a mobile banking solution is a reflection of a growing hunger among consumers for a seamless banking experience. In a recent NCR-sponsored survey of approximately 650 consumers in the United States and Canada, over 90 percent of respondents indicated that they would value combining mobile devices – such as cell phones – with the Internet and ATMs in order to improve their overall service experience.

“In recent years, wireless networks have undergone major upgrades resulting in much higher bandwidth and access speeds,” says Awele Ndili, chief executive officer of MShift. “Wireless devices have also undergone significant changes geared toward better data access. As a result, the wireless channel has become just as important and relevant as the wired PC-based channel.”

“There are currently 2.6 billion mobile phone subscribers worldwide, and industry analysts predict a jump to 4 billion subscribers within the next three years,” adds Greg Hanson, general manager for NCR eCommerce. “The MShift Mobile Banking application offers our financial clients the opportunity to enhance customer satisfaction and loyalty by providing Internet banking access via their cell phones or PDAs. Combining these channels empowers customers by letting them check their account balance, transfer funds or pay bills when and where it suits their schedule.”

Unlike other mobile banking solutions which are often tied to a specific cell phone carrier, the MShift application works with any cell phone or PDA that has Web and/or text messaging capabilities. This eliminates any need for a customer to switch cellular service providers in order to take advantage of mobile banking. In addition, MShift’s wireless banking technology does not require the banking customer to download any applets, which can pose security concerns.

According to Hanson, “The integration of MShift’s mobile banking technology within our Internet banking platform enables NCR to offer a highly customizable and fully mobile Internet banking solution – fully backed by NCR Help Desk support. It’s a leading edge solution that enables NCR’s customers to provide their customers with a more convenient and flexible banking experience.”