Cooler - Shop Online and Help Deal with Global Warming
Cooler, a new web site that enables consumers to eliminate the global warming impact of the goods and services they purchase online, has been launched by Redefining Progress, a think tank that helped design America’s most ground-breaking global warming laws and the Ecological Footprint and was supported by the David and Lucille N. Packard Foundation and the Rockefeller Brothers Foundation.
Here's how it works. Cooler has partnered with hundreds of the Internet's most popular stores to provide a shopping portal that offers millions of products and services.
We've calculated the global warming impact of these products and services, and when someone starts their online shopping through Cooler, the store returns a percentage of your purchase price which we invest in renewable energy or pollution prevention projects that eliminate the global warming impact of the purchase.
The calculations as well as the projects we invest in follow strict guidelines set by a group we formed of the world's best known environmental groups (Environmental Defense, the National Wildlife Federation, the National Resources Defense Council, and others).
When you shop at Cooler, we track the impact that you and your friends are having in the fight against global warming. Best of all, it's free to join, the prices are the same low prices offered by the stores themselves, and it makes a big difference.
Our goal is not to encourage more shopping; it's to help consumers make smarter choices when they shop for products and services every day.
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