Visa LAC Region Announces Results

"Visa attributed this growth mainly to the credit card segment, which rose 37 percent in the number of credit cards issued versus the same period last year and now accounts for 91.3 million cards. Purchases made with Visa credit cards at the POS grew 26 percent to US$ 77.8 billion, while POS volume with debit and prepaid products registered a year-over-year increase of 25 percent to US$38.5 billion."

“We have seen more than 80 percent growth in the issuance of Visa credit cards since 2005, particularly in entry level segments, as a result of greater credit access and specialized products extended by issuers,” said Eduardo Eraña, president and CEO of Visa International LAC. “This is positive for consumers, merchants and the economy as a whole.”

Providing access to the entry-level segment, who Visa classifies as those individuals with a monthly income between US$100-$500, has been a key factor for the growth of the credit card segment during this period. Visa’s strategy to bring credit solutions to these consumers focuses on enabling financial institutions to transition existing debit clients to credit, while bringing in new clients who did not previously utilize the banking system. Additional strategic efforts have been implemented to increase the participation of financial institutions in the issuance of Visa co-branded store cards, because these are among the first financial products to reach this segment of the population.

Low income consumers greatly benefit from these products especially as a result of tailor-made advantages such as increased financing flexibility, fixed low monthly payments, and automatic credit extension of up to 100 percent for high ticket purchases.

Economies as a whole benefit as well, because the increased use of the electronic system, including debit, credit and prepaid products drives deposits, accelerates the flow of funds and improves liquidity, contributing to stimulate economic growth. In fact, according to a study done by Visa¹, each dollar that is deposited in a bank generates 10 to 15 more dollars in credit and generation of economic assets.

“There is an untapped opportunity to increase economic prosperity and social transformation among the millions of consumers at the base of the pyramid. Visa is committed to turn the financial needs of the low income population into benefits for all stakeholders involved,” added Eraña.