Saving Pennies, Nickels and Dimes
Bank of America reported second quarter financial results this morning. Included in the results was a statistic about its Keep the Change debit card savings/reward program: "Keep the Change(TM) passed the 5 million mark of customers who have saved more than $500 million since the inception of this innovative program." Even pennies, nickels and dimes add up over time! Keep the Change is an optional free service announced in October 2005 that allows customers to have the bank round up purchase amounts to the nearest whole dollar - putting the difference into a savings account. The bank provides an annual 5% match.
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