Delivering Targeted Messages and Promotions on POS Receipts
Welcome Real-Time's Aneace Haddad blogs about some new study results that show the benefits to merchants from having the technology to deliver targeted messages and promotions to their customers on POS receipts.
Stumble It!
Chockstone (http://www.chockstone.com) has a loyalty marketing and gift card platform that allows their merchants to place highly targeted messages on receipts - based on each customer's behaviors and history with the merchant. Talk about personal engagement.
In fact, their Promotions Manager will let merchants set up their own promotions and launch them quickly and easily. Marketers are empowered to treat their customers to further engagements on their own.
Chockstone's customers include national brands like SUBWAY, Ticketmaster, and their customers have seen an average of a 4% lift in same store sales from loyalty programs and receipt-based messaging. Some customers have seen results in the 10-15% lift range.
After all, the receipt is as close to the wallet as you can get...
Posted by: Janet Johnson | July 14, 2007 at 04:03 PM