A Look at TrialPay's Pay by Trying Something New Service

Alex described how TrialPay enables sellers of digital goods and services to offer prospective buyers a way to purchase "for free". In a very clever fashion, TrialPay enables advertisers to acquire new customers on a pay for performance basis - and provides the merchants with new, incremental revenues they might have otherwise lost. The advertisers "bid" for the opportunity to present their offers above other competing offers.

One of the most interesting aspects to us of TrialPay is that some advertisers are willing to pay a merchant hundreds of dollars to acquire a customer with significant lifetime value - and TrialPay provides the "platform" to allow that exchange of value to occur. The really works well for goods priced at relatively low purchase amounts - like digital goods that might be sold for $1 to ~$100. Where that's the case, the merchant can actually receive from the advertiser an amount greater than the "list price" of the goods! TrialPay lets merchants set the minimum price they're willing to accept. For higher priced products, TrialPay provides more of a discounting merchanism.

Discover is one of TrialPay's advertisers in the financial services category - using TrialPay to reach and open accounts with new customers. We expect that more financial institutions will take advantage of TrialPay as they become aware of its unique potential for accelerating customer acquisition.

WinZip is one of TrialPay's merchants. Visit this WinZip page and you'll see the screen with information about using TrialPay. We expect to see more eCommerce merchants adopting TrialPay - especially where they're looking to increase sales in the "sweet spot" where TrialPay really works well.

More details about TrialPay - for both merchants and advertisers - are available on the TrialPay web site.