Online and Mobile Digital Content Markets
Mercator Advisory Group has announced a new report titled "Online and Mobile Digital Content Markets" that it says "frames the challenges and opportunities posed by digital content across multiple distribution channels and as advertising or paid content."
In particular, the report examines the types of digital content delivered over cable, fixed Internet and wireless networks including music, audio, video, TV, and games. The market for each varies strongly with the distribution channel. The combination of channel and content type determines the go-to-market opportunity as well as the technical constraints and data formatting required to deliver a positive consumer experience.
The report discusses the digital content market activities of such new and significant participants in this evolving ecosystem such as Apple, Joost, MuchMusic, Google, Microsoft, Audible.com, Netflix, Blizzard Entertainment and more.
"Digital content is complex. To participate in these markets, payments professionals must be willing to target new audiences, work with new partners and wrestle with a new array of details, comments George Peabody, Director of Mercator Advisory Group's Emerging Technologies Advisory Service. "While these markets are growing fast - just look at the volume growth of iTunes - card and rewards programs involving digital content will demand the niche focus of prepaid card programs to be successful."
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