Javelin's Mobile Payments Forecast
Javelin Strategy & Research has announced a new report titled "Mobile Payments Forecast: Contactless Evolution Flounders Without Heightened Attention to Merchants And Wireless Carriers" by analyst Bruce Cundiff.
Mobile banking initiatives combined with the proliferation of contactless payments will lead to convergence of payment services through mobile handsets. To realize this convergence, financial institutions and payment networks must understand the roles and needs of additional players in the value chain-most notably wireless carriers and merchants. Javelin has gathered extensive, quantitative, longitudinal consumer data on attitudes toward mobile payments, and has created a forecast model for the adoption of contactless payments. Javelin has undertaken an extensive analysis of the value propositions of all players to provide an understanding of the critical factors that will make contactless and other mobile payments adoption more probable.
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