Chase Card Services Expands Clear & Simple Plan
Chase Card Services has announced "the expansion of Chase Clear & Simple, an ongoing program designed to help Chase customers better understand and manage their accounts, with 10 consumer-friendly initiatives. In addition, Chase is launching an online site, www.chaseclearandsimple.com that will feature tools and information to empower customers."
In creating the suite of Chase Clear & Simple materials, the company wants to increase transparency with easy-to-understand communications and empower cardmembers to make smarter choices with tools that will help them more effectively control credit card accounts and avoid the fees they don't want to pay.
"Through extensive research, we listened to what consumers had to say, and more than one in five tell us that when choosing a new credit card, easy-to-understand terms and rules was a very important selection criteria for them," said Carter Franke, marketing executive, JP Morgan Chase. "More than half of consumers also believe that a credit card company should be proactive in contacting them with advice if they make late payments, exceed their credit limits or exhibit other behavior that could get them into financial difficulty."
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