American Express Creates Three Membership Rewards Levels
American Express has introduced new Membership Rewards program levels that the company says are "aligned with specific Card products designed to better meet Cardmember lifestyle and reward program usage needs."
Today, American Express® Cardmembers will participate in one of three Membership Rewards program levels based on the Credit or Charge Card they have in their wallet.
For those Cardmembers with American Express Credit Cards, including Blue from American Express®, the company has created the Membership Rewards Express(SM) program. American Express Charge Cardmembers with American Express Green and Gold Cards will have the Membership Rewards program. Platinum Card® members and Centurion® Cardmembers will be enrolled in the Membership Rewards First(SM) program.
In addition, the company has announced a number of new, innovative features across all levels of the Membership Rewards program, including Points Advance(SM), as well as an expanded list of redemption partners.
"Our goal is to continue to improve and evolve the Membership Rewards program to create a truly special experience for our Cardmembers," said Ralph Andretta, senior vice president and general manager, Membership Rewards, American Express. "The new program levels and added redemption features are the latest examples of how we strive to give Cardmembers what they want and need from their rewards program."
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