Metrics Drive Wells Fargo's Home Page
Forrester has published a new report about how Wells Fargo's Internet Services Group "used Web site metrics, customer survey data, and internal search information to develop a home page steeped in analytics, not opinions. Forrester sat down with Stephanie Smith, senior vice president and head of online sales and marketing, and Brett Pitts, manager of the ISG's Web channel management to discuss the Web site launch and its results to date."
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