Chase Launches Chase Rewards Plus
Chase Card Services and Mall Networks have announced the launch of Chase Rewards Plus, calling it "a dynamic shopping program that provides cardmembers with a rewarding online shopping experience. With Chase Rewards Plus, millions of Chase rewards cardmembers will now be able to earn unlimited bonus rewards and take advantage of special offers and discounts while shopping at hundreds of leading online retailers through www.chase.com/rewardsplus."
"Chase Rewards Plus - like all Chase rewards programs - was designed with our cardmembers in mind, and we continue to make enhancements to our programs as their needs and wants change," said Brian Gantert, first vice president, marketing, Chase Card Services. "The Chase Rewards Plus program provides our customers with a best-in-class online shopping site that helps accelerate their rewards earning capabilities."
According to Gwenn Bezard, research director at Aite Group, an independent research and advisory firm, "Given increasing competition and more informed consumers, banks and credit card issuers must build compelling multi-faceted loyalty programs to differentiate their offerings and improve customer profitability. Chase Rewards Plus represents an exciting program launch as it seeks to leapfrog the competition in online loyalty shopping with Mall Networks' powerful and flexible solution."
"After a thorough and competitive evaluation process, Chase selected Mall Networks to power a dynamic shopping site that delivers a secure and feature-rich e-commerce experience," continued Gantert. "By creating a satisfying cardmember shopping experience with Mall Networks, we can build deeper, more loyal and rewarding customer relationships."
Is this similar to the Citi Dividend Merchant Network now called the Citi Bonus Cash Center?
Posted by: A. S. | May 22, 2007 at 09:47 AM