American Express Launches The Members Project
American Express has announced what it is calling "a unique online initiative called The Members Project that enables American Express Cardmembers to come together as a community by submitting and sharing their project ideas for making a positive impact in the world."
Cardmembers can rate and discuss the project ideas on message boards and will ultimately vote and choose one innovative winning idea that American Express will help bring to life with up to $5 million. The Members Project, which is a part of American Express' new brand campaign, "Are You a Cardmember," highlights the value of being a Cardmember and part of the American Express Cardmember community."Our Cardmembers make up a unique community -- one that is highly engaged and passionate -- and we know that they care about the world around them," said Jud Linville, president of American Express Consumer Card Services Group. "Through the unique experience of The Members Project, our community of Cardmembers is pulling together and collectively shaking up the world just a little bit to do some good."
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