Relationships Built Upon Everyday, Small Value Payments
TowerGroup has issued a research note titled "Micropayments: Turning Nickels and Dimes into Profits" that "illustrates how card use for micropayments reinforces and can deepen issuers' relationships with their customers, thereby indirectly enhancing profitability. Customer retention is directly linked to product usage. Ideally, frequent use of cards for small everyday transactions will lead consumers to use the cards for larger and more profitable transactions."
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