MasterCard Launches New Experiential Programs For Premium Cardholders
MasterCard Worldwide has announced MasterCard Unique Experiences, a new program designed to offer a unique set of benefits to its U.S. World MasterCard and World Elite MasterCard cardholders. "The program, which is exclusive to World and World Elite MasterCard cardholders in the U.S., provides access to fine dining, plush spas, high-end shopping, live performing arts events, golfing, and other unique experiences. MasterCard is committed to developing innovative products and programs that appeal to the affluent segment, and empower them to live life to the fullest."
"MasterCard has deep insight into the mindset of today's affluent segment, and is leveraging that insight to deliver cardholder benefits that will be embraced by the marketplace," said Jeff Portelli, Group Executive, Global Consumer Credit Products, MasterCard Worldwide."MasterCard Unique Experiences and our Global Premium Collection provide our partners with a tremendous array of experiences and offers. We are delivering highly attractive product and service offerings that will help both issuers and merchant partners drive incremental spending while taking MasterCard to a top-of-wallet position within the affluent segment."
According to the latest data available from the U.S. Census Bureau, there are over 19 million households with an annual income of more than $100,000, in the U.S. alone.
World and World Elite MasterCard cardholders can access the unique experiences and premium collection offers available to them by visiting www.priceless.com. They can easily book many of the experiences directly online. World Elite cardholders may also access the Unique Experiences program by calling the World Elite Concierge Service.
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