Citi Mobile Brings Everyday Banking to Your Cell Phone
Citibank has introduced Citi Mobile - describing it as "the first mobile banking application from a major U.S. bank that can be quickly downloaded onto cell phones, making mobile banking for Citibank clients as fast and effortless as banking online. A push of a button on your cell phone is all it takes to check your balance, pay bills, transfer funds, find an ATM and more."
"Citi Mobile represents the next generation of technology that delivers a new level of service to our clients," said Charles Prince, Chairman and CEO, Citigroup Inc., "Providing on-the-go banking through mobile phones that comes with all the protection our clients have become accustomed to represents a natural evolution for us.""Citibank prides itself on being at the forefront of technology and innovation and on providing a superior client experience," said Maura Markus, President, Citibank North America. "Citi Mobile is an example of our commitment to providing our clients even more choices and convenience for their everyday banking, wherever they may be. For our clients, it's like having Citibank Online in the palm of their hand."
Citi Mobile is scheduled to launch in California this week and by mid year, all Citibank clients will be able to enroll in the service. Later this year, a Spanish language version of Citi Mobile will be released.
At launch, Citi Mobile clients will be able to sign up online and in the near future via Citibank branches and by phone. Once enrolled, one click is all it takes to download Citi Mobile-a small application that takes just a minute or two to install. Once installed, clients simply select the Citi icon on their phone to access their accounts. Through the Citi Mobile interface, clients will have immediate and highly secure access to their everyday banking and can navigate through menus to:
Citi Mobile's user-friendly interface is designed to run on typical mobile phones as well as on high-end devices such as the Blackberry(R). Clients will simply use the familiar up/down/left/right arrow keys found on all cell phones to navigate through Citi Mobile's many features. When new features become available, the Citi Mobile application will be upgraded automatically, with no customer intervention required.
- View real-time balances
- See account activity
- Pay bills
- Set up future payments
- Transfer money
- Find a Financial Center or ATM
- Direct connect to customer service representatives
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