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American Express Launches Special Occasion Gift Cards

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American Express has announced the launch of "three new special occasion Gift Cards: The American Express Gift Cards Especially for Dining, Especially for the Bride and Groom, and Especially for Movie Lovers."

The three new Gift Cards - for sale now at americanexpress.com/gift and available later this year in supermarkets and drug store chains nationwide - come with access to special offers related to the gift-giving occasion. For example, recipients of the Especially for the Bride and Groom Gift Card can take advantage of special offers at Pier 1 Imports®, Shutterfly, or Kosta Boda. Especially for Dining Gift Cards offer specials at participating restaurants nationwide, including California Pizza Kitchen and The Palm Restaurants. The Especially for Movie Lovers Gift Card features offers at cinemas operated by Cinemark Theaters and Clearview Cinemas. Special offers increase the overall face value and are available on all American Express Gift Cards.

"Gift cards have made the jump from being a popular gift for the December holidays to being a great gift for other special occasions year round," said Valerie Sorrano Keating, President, American Express Travelers Cheques and Prepaid Services. "We're pleased to offer an expanded line of special occasion Gift Cards that provide our customers with new gift choices for Mother's Day, Father's Day, and this season's grads, brides and grooms."

The next generation of American Express Gift Cards arrives on the heels of a record-breaking year for American Express, the nation's largest seller of "open" gift cards that can be redeemed at multiple locations. Sales of American Express Gift Cards in 2006 exceeded the sales of all previous years combined.

American Express Gift Cards are available online at http://www.americanexpress.com/gift, and nationwide at tens of thousand of locations, including supermarkets, drug stores, shopping centers, banks and American Express Travel Service offices. If the Gift Card is lost or stolen, the unused balance can be refunded or replaced. American Express Gift Cards can be redeemed at U.S. retailers and restaurants that accept the American Express Card. They let the gift recipient choose from millions of gifts and experiences offered at retail, making it a popular gift choice for all occasions.

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