Wells Fargo Adds MySpace.com Profile for Stagecoach Island
We heard yesterday about Wells Fargo's new MySpace profile for Cassie Hill, the bank's Stagecoach Island ambassador avatar. Wells Fargo's Stagecoach Island is an online virtual world where users can have fun, socialize and at the same time learn a bit about finance, such as saving money, earning interest, etc. By having a MySpace profile for Cassie, the bank hopes to drive increased awareness and usage of Stagecoach Island. Wells Fargo seems to recognize that participation in social media is more than hosting your own blogs, but also includes reaching out to networks of all kinds to make connections and to engage with the public.
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