Store Checkout Speed Matters
A press release from National In-Store says that one in ten shoppers leaving a store without making a purchase cited the wait to check out as a factor in their decision not to buy and notes that customer satisfaction levels, when forced to wait in line in excess of 4 minutes, fall below 80%. [Editor's note: bank branch managers - a/k/a store managers - take note!]
"We have reconfirmed one important factor influencing conversion rates. Retailers wishing to win must continually identify the other factors that have the greatest relationship towards improving results," says Steve Greenstein, Vice President of RetailMetrics, a division of National In-Store.The study offers in-depth research on "Check Out Speed Satisfaction Levels by Store Category" which includes Grocery, Mass Merchandiser, Club, Consumer Electronics, Drug and Office Supply stores. Additionally the study also provides results of field audits in over 3,500 stores related to the actual number of shoppers waiting in line by day of week in each of the 6 categories of stores measured.
To download the full study and receive a free subscription to MEASURE - A Monthly Measurement of The Retail Experience please visit: http://www.nis-retailmetrics.com or http://www.marcresearch.com/measure
RetailMetrics, a division of National In-Store, is built around the philosophy, "What Gets Measured, Gets Done." We provide retailers in-store Inspections, Measurement, and Score-Carding services to correct and achieve strategic goals, as well as determine areas of opportunity or success at a total chain or individual store level. The overall goal is to improve sales and profits through improved in-store execution. Our subject matter expertise in retail audit and operations along with our national presence ensures coverage to your entire footprint.
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