Pay By Touch Commissions Saatchi & Saatchi Lovemark
Pay By Touch has announced that it has formed a partnership with Saatchi & Saatchi Worldwide to provide Pay By Touch with strategic and creative counsel to build a global Lovemark.
Handled out of Saatchi & Saatchi's New York office, responsibilities include: business strategy, brand identity, industrial design, advertising, direct response, in-store marketing and interactive."Our mission is to build a consumer-driven platform that delivers unprecedented value to consumers, merchants, manufacturers and service providers alike," said John Rogers, Founder, Chairman and CEO, Pay By Touch. "We look forward to working with Saatchi & Saatchi's Worldwide CEO Kevin Roberts and his team to change the way the world shops -- forever."
"John Rogers and Pay By Touch are using the power of biometrics to bring new ease and convenience to every day life," said Kevin Roberts, Worldwide CEO, Saatchi & Saatchi. "Pay By Touch is also delivering on the promise of personalized marketing across retail settings."
Mary Baglivo, New York CEO, Saatchi & Saatchi added, "We are thrilled to be working together to usher in a new era of individualized retail in which consumers are recognized and rewarded wherever they go."
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