More About Blackhawk's Gift Card Malls

“Through our exclusive network, we offer the most leading brands in every category, enabling more than 135 million consumers a week to shop conveniently for prepaid cards in grocery, mass, convenience, drug and specialty retailers," said Don Kingsborough, president and chief executive officer at Blackhawk Network. "With our roots in retail, we know that variety, selection and convenience are the critical elements that make a consumer retail program successful. Our Gift Card Mall Destination Concept has revolutionized how consumers shop for gift cards and we are pleased it was honored as The Most Innovative Product during the first annual Prepaid Card Awards.”

Blackhawk Network developed the Gift Card Mall Destination Concept which involves one permanent, in-store display that is large enough to carry major branded cards in all the categories consumers want – gift, sports, telecom, open loop gift (cards that can be used at millions of locations), tickets and reloadable products. The Gift Card Mall Destination Concept creates a win-win-win for consumers, retailers and card partners. As a one stop shop, consumers enjoy greater choices at more convenient locations; retailers see increased foot traffic that generates incremental revenue; and card partners get new customers and in most cases additional spend in their stores above the face value of the card.