MobileLime Merges With Cuesol
MobileLime has announced it is merging with Cuesol, a provider of interactive shopping, marketing and self-service solutions for grocers. The companies say "the merger will allow the companies to combine MobileLime’s mobile rewards and payment platform with Cuesol’s range of Web, kiosk and shopping cart solutions."
“The merger with Cuesol offers the opportunity to measurably improve the shopping experience by bringing together cell phone-based rewards and promotions with interactive, self-service shopping,” said Robert Wesley, president and CEO, MobileLime. “In combining the passion, creativity and technology of these two companies, we will continue to help retailers develop one-to-one relationships with their customers by transforming the retail shopping experience.”“MobileLime and Cuesol’s merger enables merchants, for the first time, to develop a relationship-based communications program that incorporates mobile rewards and interactivity,” said Jack Mark, founder, Cuesol. “By leveraging retail and cell phone-based technologies, the combined companies can bring a more robust shopping experience solution to market offering customers convenience and savings.”
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