GSI Commerce Selects The 41st Parameter for Client Device ID

Since signing the multi-year agreement in July 2006 and moving into full production in December 2006, the FraudNet implementation has helped GSI recognize improvements in operational and business efficiencies, including a significant reduction in their daily order review rates. Improving fraud detection accuracy and operational efficiencies helps GSI meet strategic business objectives to operate efficiently while deploying state-of-the-art technologies that benefit its customers.

"FraudNet delivers an effective level of fraud prevention and distinguishes itself from other solutions by minimizing the inconvenience to legitimate online shoppers due to a process that identifies a small, but persistent, number of fraudulent purchase attempts," said Ken Guerrini, vice president of business operations at GSI Commerce. "With FraudNet, we're able to identify suspect end-user devices and related fraudulent transactions without impacting the online user experience for legitimate customers."

FraudNet leverages several patent-pending technologies to authenticate purchases and combat Internet fraud and identity theft. Completely invisible to end users, the solution requires no user enrollment or registration, nor does it require the use of cookies, tags or software downloads.

"GSI Commerce partners with premier brands that have significant online volumes -- both of which are attractive targets for fraudsters," said Ori Eisen, founder and chairman at The 41st Parameter. "Using FraudNet to identify specific devices attempting fraudulent purchases helps GSI Commerce strengthen the protection it provides its partners' merchandise, brands and ultimately, consumer trust in the online channel."