ClickandBuy Expands Into P2P, Phone Billing in US

“Delivery of secure digital content for online music stores is dependent on expansion into new markets and different ways to pay. For example, in Europe, most people do not use a credit card and therefore merchants are leaving money on the table, so to speak. The reason why companies like Apple iTunes selected us in Europe is that we can deliver over 40 payment types, which enables our merchants to instantly increase their income,” said Norbert Stangl, CEO of ClickandBuy.

For Europe, plans to introduce secure person-to-person payments and a cash voucher retail program are under development and will be offered by the summer of 2007.

The importance for U.S. merchants is ClickandBuy’s European Payment Gateway, a gateway, which is basically a “plug and play” system. The merchant can plug into ClickandBuy and use its system as a one-stop shop for all different types of payment methods. Merchants select ClickandBuy for its hosted digital commerce system and its ability to provide different types of payment methods, including yearly subscriptions, micropayments or single downloads of songs.

With a consumer base of seven million users worldwide, merchants instantly gain access to new markets, giving them the ability to expand their own market share. By aggregating transactions for merchants, ClickandBuy is able to help digital music companies save up to 50% on each transaction. ClickandBuy also ensures secure transactions and multicurrency capabilities for many different types of currencies.

ClickandBuy is more than a payment processor. Merchants outsource all or part of their eCommerce activities to ClickandBuy, who not only manages the payment process, but also offers live customer support for consumers, credit card fraud detection, monthly invoicing and easy implementation of various payment methods. ClickandBuy processes, handles and manages digital content for games, songs, movies, streaming video, podcasts, VoIP calls, television, publishing and mobile devices.