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A Profile of Wells Fargo's Dick Kovacevich

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Greg Farrell writes for USA TODAY about Wells Fargo CEO Dick Kovacevich - saying he "may well be the best banker you've never heard of." The focus on cross-sell at Wells Fargo has been relentless - Kovacevich says "the cost to us of selling a product to an existing customer is only about 10% of selling the same product to a new customer."

Posted: Mar 26, 2007 03:58 AM Pacific |   |   |   Tweet This

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