What Is Google Getting Out Of Checkout?
Brian Mark asks himself what is it that Google is getting out of offering Checkout for free - and proceeds to answer his own question by realizing that, as people register to participate in Checkout, Google then "actually knows where those people live. That’s right, your credit card billing address gets verified when you add it as a payment option. So now they know where you live, which helps them better target local search results and really tailor personalized search for you."
Add your comment... (note that all comments are reviewed before they're published)