Wachovia's Cards A Relationship Play
Binyamin Appelbaum reports for the Charlotte Observer about Wachovia's re-entry into the credit card business and how the bank is following a strategy similar to that of Wells Fargo - using the card business as part of the overall relationship strategy with the bank's customers. "Angering people with fees would be counterproductive, so Wachovia decided to forego some possible card revenues in the hopes of winning more of the customer's business," said Appelbaum.
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