Visa Signature - Things To Do While You're Alive
Maria Aspan writes for the New York Times about Visa USA's new advertising campaign for its Visa Signature cards. The print and online campaign "hopes to raise the profile of Visa's high-end cards," according to Aspan. The campaign doesn't involve any television ads because the eyes of Visa's "new affluent" consumer base aren't there.
Well, I think it will not be difficult for Visa USA to promote the new card because of the reputation of the company plus they focus more on the benefits of the consumer on their campaign which is the very important part in acquiring customers.
Posted by: aleish | February 14, 2007 at 12:48 PM