Cardholder Use of General Spending Prepaid Cards
The Center for Financial Services Innovation has published a white paper titled "Cardholder Use of General Spending Prepaid Cards: A Closer Look at the Market" (PDF) written by Sherrie L. W. Rhine, Katy Jacob, Yazmin Osaki, and Jennifer Tescher. From the executive summary: "To gain a clearer understanding of the transaction behavior of cardholders, CFSI explored trends in the general spending prepaid card market as understood from four card providers that participated in this study. With transaction data provided by the participants on a total of nearly
2,000 cardholders, this study seeks to define how consumers use branded general spending cards."
Add your comment... (note that all comments are reviewed before they're published)