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A Look At Medical Banking

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Medical banking sounds like a bit of an oxymoron - but it's being using by the Medical Banking Project to describe "the convergence of banking and healthcare to dramatically reduce healthcare costs." The Project has announced its 5th National Medical Banking Institute to be held March 5-7, 2007 in Marietta, GA.

"We're carving out the national agenda for an exciting new industry at the Institute," comments John Casillas, founder of MBProject. "On our collective journey towards better healthcare using technology, banks are uniquely positioned to catapult emerging eHealth projects around the country into a secure, seamless, consumer-oriented network. Getting there requires leadership and vision and that's what the Institute offers."

Along with MBProject members like Disney, Exante, Sanofi-aventis, ACS, Fifth Third, Wachovia, PNC Bank, US Bank, McKesson, Visa, PricewaterhouseCoopers, BearingPoint, Fiserv Health and more, attendees engage in policy dialogue, review best practices, comment on evolving models and collectively add input to version 3 of "A Medical Banking Road Map For America," provided to commerce, government and academia. Working sessions are highly interactive and focus on pricing transparency, moving personal healthcare records via banks, "community care platforms" that link safety net resources into a bank-driven program and more.

"The Institute provides the type of education and industry collaboration we need to make strategic decisions about healthcare markets for banks," said June St. John, SVP, Treasury Services, HSA Product Manager, at Wachovia.

Seven educational tracks include: bank-driven revenue cycle management, electronic and personal healthcare records, value in health, innovations in consumer-driven healthcare, Medical Banking 101, a new Medical Banking Venture Capital Forum and repeat sessions. The event will also feature a Pandemic Influenza Panel with the World Bank, National Governors Association outreach to banks, a Health Record Banking Panel and much more. A new "MBlog" will catalogue important announcements.

Register today and save at http://www.mbproject.org/5MBI2007_registration.php.



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