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The Gift Card Economy

Tags » Gift Cards, Prepaid Cards and Stored Value Cards

Stephen J. Dubner and Steven D. Levitt, the authors of “Freakonomics", have written an article for the New York Times Magazine titled "The Gift-Card Economy" in which they ask why isn't cash the better gift. Here's their view on the merchant perspective on gift cards: "For the merchant, at least, the gift card is a godsend. Just think of it: In the weeks leading up to Christmas, millions of people visit your store or Web site and hand you billions of dollars in exchange for nothing more than a plastic I.O.U. that may never even be redeemed."

Date: January 7, 2007 at 06:35 AM Pacific | Permanent Link |

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Great little piece, thanks for pointing me to it.

Posted by: Dave Birch | January 08, 2007 at 09:11 AM

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