On To Web4
After that brief moment of silence for Bitpass, let's move on to Web4 - so artfully portrayed by Seth Godin. "I'm about to buy something from a vendor (in a store with a smart card or online). At the last minute, Web4 jumps in and asks if I want it cheaper, or if I want it from a vendor with a better reputation. Not based on some gamed system, but based on what a small trusted circle believes."
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