Here Comes Digby - A Mobile Commerce Service For Blackberries

The company says the service offers "secure transactions and password protected buying." According to Digby's FAQ, "Your Credit Card information is stored locally on your Blackberry and is secured by a password. Your Credit Card information is sent over a secure link as part of any order you make on Digby."

“Mobile devices have become an integral part of everyday life, with features such as cameras, calendars, address books and wireless access to email and the Internet. Users however, are continuing to look for more mobile services,” said Dave Sikora, President and CEO of 30 Second Software. “With Digby, we have created a shopping service that offers an effortless yet rich buying experience on BlackBerry handsets, enabling users to easily buy products for themselves and others while they are mobile.”

Digby’s product catalog was developed in association with its retail partners to deliver an e-commerce platform optimized for mobile devices. Current strategic partners include FTD Flowers, Godiva Chocolatier, Vermont Teddy Bears and Capalbo’s Giftbaskets with new retailers expected to join Digby on a regular basis. The Digby catalog is updated daily to both ensure freshness of product content and enable merchant specific promotions of certain products.

“BlackBerry users recognize the productivity and convenience that comes with mobile connectivity,” said Jeff McDowell, Vice President, Global Alliances of Research In Motion. “Digby is an exciting mobile commerce service offering that enables BlackBerry users to more easily buy popular products directly through their handsets.”

“Godiva Chocolatier is a leader in the premium chocolate category and an e-commerce pioneer. We believe the mobile marketplace is an exciting opportunity that is a natural extension to our e-commerce marketing strategy," said Gene Dunkin, President of Godiva Chocolatier. "We are thrilled to be a part of this innovative service offering for the BlackBerry, and look forward to working with 30 Second Software to deliver our selection of indulgent chocolates and exceptional customer service to the rapidly growing population of BlackBerry users.”

“The market is ripe for e-commerce to explode on mobile devices,” said Ian Gilliot, Managing Director, IGR Research, “but merchants have been challenged on how to deliver an experience as rich as the desktop to these devices. Applications such as Digby bridge that gap by delivering the type of rich content that users demand. To BlackBerry users, their devices are essential lifestyle convenience tools which contain all of their personal and professional information. Digby is a service that leverages this lifestyle information to enable BlackBerry users to be more productive."