EverBank Asks Consumers - What Are You Waiting For?

Jacksonville, FL-based EverBank launched a new marketing campaign today promoting its FreeNet checking account. The bank said "with rumblings of a new online check-less checking account set to launch by Internationale Nederlanden Groep (ING) DIRECT within the next few weeks, Jacksonville, Fla.-based banking leader EverBank today launched a new campaign which poses a five-word question to financial consumers - "What are you waiting for?" The account offers an introductory yield of 6.01% for the first three months, calling it the "highest yield for checking in the industry" according to Frank Trotter, president of EverBank Direct.