A Look At Online Lending

Celent has published a new report titled "Up Close and Personal with Online Lending" that examines the state of online lending and what banks will need to do to obtain market share. “Perhaps the ultimate example of just how intensely personal online lending has become is peer-to-peer lending. Its customers often view their financial activity as a means of self expression. For these individuals, the personalization of online lending has increasingly meant the ability to choose who they borrow from, who they lend to, and what level of risk they should take in investing their money as their own lender. P2P lenders have demonstrated that a growing consumer lending market exists,” says Dan Schatt, co-author and senior analyst.