Saks Fifth Avenue yesterday announced the launch of The Saks Fifth Avenue World Elite MasterCard, its first co-branded credit card, issued by HSBC. Steve Sadove, Chief Executive Officer of Saks Incorporated, noted, "We have a valued and long-standing strategic alliance with HSBC, and we are delighted to once again team up with them and to work with MasterCard Worldwide to introduce The Saks Fifth Avenue World Elite MasterCard card. This card exemplifies what is already one of the retail industry's most rewarding programs, SaksFirst, and enhances our customers' benefits. It allows us to extend our relationship with our best customers and provide them with rewards and benefits that solidify their loyalty to Saks. Saks Fifth Avenue's customers have a variety of interests, including a passion for international travel, and MasterCard has an unparalleled global presence. The World Elite MasterCard card has worldwide acceptance and travel benefits that deliver on our customers' expectations for premium service."
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