UK, Germany See Highest Gains Yet In Pre-Christmas Ecommerce
comScore Networks has released an update on European online holiday shopping activity in the U.K., France and Germany - reporting that the week ending 3 December was the most active cyber shopping week to date in both the U.K. and Germany, with visits to secure web pages up 69 and 72 percent, respectively, versus the pre-holiday shopping period from 28 August - 29 October. During this week, France saw a 79 percent increase versus the pre-holiday shopping period.
"We're seeing continued strength in online shopping as people go online to browse and buy in time for Christmas," said Bob Ivins, managing director of comScore Europe.French Holiday Review
In keeping with the previous week's trend, Groupe PPR, CDISCOUNT.com, and Amazon Sites captured nearly half of all cyber shopping activity during the week ending 3 December. During this week, Groupe PPR captured 27 percent of cyber shopping visits in France while CDISCOUNT.com captured 12 percent and Amazon Sites captured 9 percent.
U.K. Holiday Review
During the week ending 3 December, Cyber shopping visits in the U.K. were again led by Argos, which captured the highest share in the category (12 percent). Amazon Sites followed with 11 percent of all cyber shopping visits, and Tesco Stores captured 6 percent.
Germany Holiday Review
German cyber shopping activity spiked in the most recent week (up 72 percent compared to the pre-holiday shopping period). The category was led during the week ending 3 December by Amazon Sites, which accounted for 15 percent of total German cyber shopping visits, followed by Otto Gruppe, which accounted for 10 percent, and O2Online.de, which captured 6 percent.
Add your comment... (note that all comments are reviewed before they're published)